“Buyers never reply to my emails.”
Our fixResearched, personal outreach to the right decision-maker, followed up across email, LinkedIn and phone.
B2B appointment setting for beauty brands
Your beauty brand, in front of the buyers who stock it.
We find, approach and qualify salon groups, spas, clinics, retailers and distributors, then book confirmed meetings straight into your diary. You focus on winning wholesale and trade accounts.
New stockist · opening order placed
Example booking
Thursday, 10:30 · 30-minute video call
Head of Retail Buying, 14-site spa group
Interested in: back-bar + retail range
Confirmed · reminder sent
Start with a pilot.One buyer segment, a fixed fee and a results review together before you commit further.
See pilot pricing →
Trusted by beauty brands
[CLIENT LOGO][CLIENT LOGO][CLIENT LOGO][CLIENT LOGO]
Sound familiar?
Great products don't sell themselves to trade buyers.
Most beauty founders we speak to are stuck on the same four problems. Each one has a fix.
“Trade shows cost a fortune and the leads go cold.”
Our fixMeetings pre-booked on your stand, then a follow-up sequence that keeps every conversation warm.
“I'm too busy running the brand to chase stockists.”
Our fixWe run the whole process. You simply turn up to confirmed meetings with briefed buyers.
“Distributors want proof before they'll talk.”
Our fixWe lead with your best stockists, reviews and sell-through stories, packaged for each buyer type.
The bridge
One brand. Every kind of trade buyer.
We build the route from your range to the businesses that buy, use and resell beauty, then walk your brand across it.
What we do
Everything between a great product and a booked buyer meeting.
A done-for-you trade sales function, run with the care of a boutique and the discipline of an in-house team.
Buyer research
We map the salons, clinics, stores and distributors that fit your brand, and find the person who signs off new lines.
Learn moreElegant outreach
Personal email, LinkedIn and phone outreach, written in your brand voice and refined every week.
Learn moreQualified meetings
Every buyer is checked against your criteria before we book: decision-maker, fit, budget and timing.
Learn moreHow it works
Four considered steps, from first call to full calendar.
- 01
Discovery
We learn your range, pricing, minimum orders and the stockists you'd love to win.
- 02
Strategy
We build your buyer lists and messaging, and agree them with you before launch.
- 03
Outreach
Campaigns go live. We handle every reply and qualify interest.
- 04
Meetings
Confirmed meetings land in your diary, with a clear weekly report.
Total visibility
Know exactly what's happening, every week.
Every client gets a clear weekly report: who we contacted, who replied, who's interested and which meetings are in your diary. No jargon, no hidden numbers.
- Funnel from first contact to booked meeting
- Buyer feedback on your range and pricing
- Upcoming meetings with a brief on each buyer
Weekly reportIllustrative example
Spa & salon groups · Week 6
Buyers contacted400
Replied64
Interested22
Meetings booked9
Tue 11:00Group buyer, 8-site salon chain
Wed 14:30Clinic director, skin clinic
Fri 10:00Spa manager, boutique hotel
Who we reach
The trade buyers your brand belongs with.
Skincare, haircare, cosmetics, nail and wellness brands use us to open doors with the businesses that buy, use and resell beauty products.
- Salon & spa groupsBack-bar and retail shelves
- Aesthetic & skin clinicsProfessional and aftercare lines
- Retailers & concept storesIndependent and multi-site
- Distributors & wholesalersUK and international reach
- Hotels & wellness resortsAmenities and treatment rooms
- Gifting & subscription boxesCorporate and consumer
[00]Qualified buyer meetings booked
[00]%Average meeting show-up rate
[00]New stockists won by clients
[Client testimonial: a sentence or two on the buyer meetings and stockists they gained.]
Let's talk
Ready to see your brand on more shelves?
Book a 30-minute discovery call. We'll look at your range, your ideal stockists and whether we're the right fit. There's no obligation.
A complete trade sales function, without the hire.
Pick the full service, or start with the part you need most. Every engagement is run by us, in your brand's voice, and reported on weekly.
Buyer research & list building
We define your ideal stockist profile and build verified lists of decision-makers.
- Ideal stockist profile workshop
- Verified buyer, owner and procurement contacts
- Segmented by channel, region and size
Multichannel outreach
Personal sequences across email, LinkedIn and phone that feel like they came from your own team.
- Copy written in your brand voice
- Sample and trade-price-list follow-ups
- Weekly testing of subject lines and angles
Lead qualification
We screen every interested buyer before a meeting is booked, so your time goes to real opportunities.
- Decision-maker confirmed
- Fit with your range, price point and minimum order
- Timing and budget captured in notes
Calendar & CRM care
Meetings arrive confirmed, briefed and logged, with reminders that cut no-shows.
- Calendar invites and reminders
- Pre-meeting brief on every buyer
- Notes logged in your CRM
Trade show meeting setting
Arrive at a beauty trade show with a full diary of pre-booked buyer meetings on your stand.
- Attendee and exhibitor targeting
- Stand meetings booked in advance
- Post-show follow-up sequence
Reporting & insight
A clear weekly report on what's working, plus the feedback buyers give us about your range.
- Meetings, replies and pipeline at a glance
- Buyer objections and themes
- Monthly strategy review call
Not sure where to start?
Most brands begin with a pilot.
A short pilot proves the channel works for your range before you commit to a retainer.
From discovery call to confirmed buyer meetings.
A clear, collaborative process. You approve everything that goes out in your name, and you always know what's happening.
- 01
Discovery
A deep-dive on your brand, hero products, trade pricing, minimum order quantities, current stockists and the accounts you want most.
- 02
Strategy & lists
We define your ideal stockist profile, build verified buyer lists and write your outreach. You review and approve before anything is sent.
- 03
Outreach
Campaigns go live across email, LinkedIn and phone. We handle replies, send samples or price lists when asked, and qualify interest.
- 04
Meetings & reporting
Qualified meetings land in your calendar with a buyer brief. You get a weekly report and a monthly strategy call.
What we need from you
A little of your time, and your brand's best story.
The brands that see the best results give us a clear picture of who they want to sell to and keep a few slots open for buyer calls.
- Your trade price list & MOQsSo we only book buyers who fit
- Brand assets & samplesLook book, product imagery and a sample policy
- Your dream stockistsNames you'd love to see your range in
- Calendar availabilityRegular slots for buyer meetings
The trade buyers your brand belongs with.
We connect beauty brands with the businesses that buy, use and resell their products, in the UK and beyond.
Salon & spa groups
Owners and buying managers choosing back-bar products for treatments and retail lines for their shelves.
Aesthetic & skin clinics
Practitioners and clinic managers looking for professional-grade and aftercare ranges.
Retailers & concept stores
Independent boutiques, department-store buyers and lifestyle stores adding new beauty brands.
Distributors & wholesalers
Partners who can take your range into new regions and channels at volume.
Hotels & wellness resorts
Spa directors and procurement teams sourcing amenities and treatment-room products.
Gifting & subscription boxes
Curators of corporate gifts and subscription boxes looking for standout brands.
Brands we work with
Built for independent and growing beauty brands.
- SkincareClean, clinical and luxury
- HaircareSalon-professional and textured hair
- CosmeticsColour, brows and lashes
- NailsPolish, gel and tools
- Body & fragranceBath, body and home scent
- WellnessSupplements and rituals
Clear engagements, built around results.
Every brand is different, so we confirm scope and pricing on your discovery call. Here's how our engagements are structured.
Prove the channel
[£0,000] one-off
A focused first campaign to test your range with one buyer segment.
- One buyer segment
- List building and outreach copy
- Qualified meetings booked
- End-of-pilot results review
Your outsourced trade team
[£0,000] per month
Ongoing multichannel outreach across the segments that matter to you.
- Multiple buyer segments
- Email, LinkedIn and phone
- Calendar and CRM management
- Weekly report and monthly strategy call
Pay only for results
[£000] per qualified meeting
A setup fee, then you pay for each qualified buyer meeting that takes place.
- Setup fee [£000]
- Agreed qualification criteria
- Charged only when the meeting happens
- Monthly minimum may apply
Prices exclude VAT. Trade show meeting setting is quoted per event.
A family-run agency with a personal standard.
[Photo of Oforiwaa]
[Photo of Stephen]
Blush & Bridge was founded by Oforiwaa and her father, Stephen, who believe beauty brands deserve outreach as polished as their products.
Oforiwaa brings an eye for beauty, brand and the conversations that make buyers say yes. Stephen brings [his background], so every list is accurate, every campaign is measured and every contact is handled responsibly.
[A line or two in your own words: why you started, and who you love working with.]
OforiwaaCo-founder · Brand & partnerships
StephenCo-founder · Data & operations
What we stand for
How we work with every brand.
Brand-first
Your name goes on every message, so we write as carefully as you would.
Quality over volume
Fewer, better-fit meetings beat a full diary of the wrong people.
Transparent
Weekly reporting, shared lists and no hidden numbers.
Responsible data
UK GDPR-minded outreach, with every opt-out respected.
Questions, answered.
What counts as a qualified meeting?
We agree the criteria with you during discovery. Typically that means a decision-maker at a business that fits your range, price point and minimum order, with a genuine interest in stocking or using your products.
What kind of beauty brands do you work with?
Independent and growing skincare, haircare, cosmetics, nail, body and wellness brands that want to sell to salons, clinics, retailers, distributors, hotels or gifting companies.
How quickly will meetings start?
[Your typical ramp-up time, for example first meetings within a set number of weeks of launch.]
Do you contact buyers in my name?
Yes. We usually reach out on your behalf from a brand email address, so buyers build a relationship with your brand from the first message. You approve all copy before launch.
Can you work with brands outside the UK?
[Confirm the markets you cover.]
Is your outreach GDPR-compliant?
We contact business decision-makers under legitimate interest, use reputable data sources, include a clear opt-out in every message and remove anyone who asks. [Confirm details with your data protection adviser.]
How do you charge?
We offer a one-off pilot, a monthly retainer or a pay-per-meeting model. See the pricing page, or ask us on your discovery call.
Book a discovery call
Ready to see your brand on more shelves?
Tell us a little about your brand. We'll come back to arrange a 30-minute call about your range, your ideal stockists and whether we're the right fit.
[Location], United Kingdom
How we handle your information.
Template wording. Have it reviewed before the site goes live. Last updated: [date].
Who we are
Blush & Bridge ([registered company name and number]) is the data controller for personal information collected through this website and our outreach campaigns. Contact: [email address].
What we collect
- Details you give us through our enquiry form: name, email, brand and message.
- Business contact details of trade buyers we contact on behalf of our clients: name, job title, company and work email or phone.
Why we use it
To reply to enquiries, deliver our services and contact business decision-makers about relevant products. We rely on legitimate interest for business-to-business outreach, and every message includes a way to opt out.
How long we keep it
[Retention periods.]
Your rights
You can ask to access, correct or delete your information, or object to our use of it, by contacting [email address]. You can also complain to the Information Commissioner's Office (ICO).